Marketing MSc

School
Huddersfield University Business School (HUBS)

Course Length
1 year full-time
Part-time also available

Number of Places
20

Contact
Telephone: 01484 472358
Fax: 01484 472896
E-mail: marketing.dept@hud.ac.uk

Entry Requirements

• A first degree or equivalent, ie postgraduate diploma, or a professional qualification (from a UK, EC or international institution).
• Work experience at an appropriate level of responsibility is a desirable prerequisite for entry but we may admit you directly from Higher Education if you have achieved certain levels of academic qualification. Other qualifications and experience will be considered on an individual basis.
  

Introduction

This is a fantastic course designed to both develop and enhance your knowledge and understanding of marketing, but also to develop and equip you with the necessary skills to thrive in a career in marketing.

Although this course has been primarily designed for students who have already studied marketing or a related subject previously, it is equally applicable for motivated students who wish to develop cutting edge expertise in marketing.

Whilst theoretically robust with an emphasis on applied critical thinking and analysis, this unique Master's course is grounded in real world issues. Throughout the course extensive use is made of real world marketing problems. The focus of this course is the development of the applied marketing leaders of tomorrow.

Due to the innovative course structure, at the end of the first term you have the opportunity to specialise in a specific area of Marketing and study for an alternative named route eg International or Social Marketing, Marketing Communications, Marketing and Advertising, Business Development or Brand Development.

Course Structure

This course has been designed to capture the essence of what is contemporary marketing whilst giving flexibility in terms of your own subject interests. The MSc Marketing acts as a platform for six other postgraduate marketing courses specialising in a range of varied and topical areas.

Core modules:

• Approaches to Strategic Marketing
• Behavioural Analysis
• Achieving Customer Engagement
• Professional Practice
• Applied Marketing, Intelligence and Insight
• Research Methods

Marketing modules:

• Direct and Relationship Marketing
• Public Relations and Sponsorship Management
• Creative Advertising Solutions
• Advertising Campaign Management
• Brandscape
• Creating and Developing Effective Brands
• Enhancing Shareholder Value
• Strategic Sales and Key Account Management
• Social and Ethical Marketing
• Marketing for Social Good
• International Marketing
• International Trade Operations

The highlight of the course is the opportunity for you to study and research a topic area of your choice in the form of a dissertation. Previously students have based their dissertations on topics that will help with their careers choices or subjects they have enjoyed studying during the course.

Teaching and Assessment

The varied marketing topics are studied in a range of ways including seminars, tutorials and lectures, case studies etc. Different modules have different teaching and assessment strategies, so some modules are based on individual work and others on group work. All teaching and assessment is grounded in real life situations and, where possible, live projects are incorporated into the teaching and use is also made of guest speakers. The development of your professional marketing skills is also a priority.

Prospectus

You can also request a printed prospectus by filling in our web form, and have it delivered to your address.

24 Hour Prospectus Enquiry Telephone Line:
+44(0)870 901 5555