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School
The Business School
Course Length
1 year full time
Part-time also available
Number of Places
20
Contact
Departmental Secretary
Telephone: 01484 473165
E-mail: marketing.dept@hud.ac.uk
Entry Requirements
This innovative new course is the first of its type in the UK. This is a fantastic course designed to both develop and enhance your knowledge and understanding of brand development and also to develop and equip you with the necessary skills to thrive in a career in this area.
Although this course has been primarily designed for students who have already studied marketing or a related subject previously, it is equally applicable for motivated students who wish to develop cutting edge expertise in brand development.
Whilst theoretically robust with an emphasis on applied critical thinking and analysis, this unique Master's course is grounded in real world issues. Throughout the course, extensive use is made of real world brand development and management scenarios and problems. The focus of this course is the development of the applied brand leaders of tomorrow.
This course is part of a suite of courses and, due to the flexible course structure, at the end of the first term you have the opportunity to specialise in any one of the named marketing routes below:
This course has been designed to capture the essence of contemporary brand development whilst giving flexibility in terms of your own subject interests.
Core modules:
Brand Development route modules:
The highlight of the course is the opportunity for you to study and research a topic area of your choice in the form of a dissertation. Previously students have based their dissertations on topics that will help with their career choices or subjects they have enjoyed studying during the course.
The varied marketing topics are studied in a range of ways including seminars, tutorials and lectures, case studies etc. Modules have different teaching and assessment strategies, so some modules are based on individual work and others on group work. All teaching and assessment is grounded in real life situations and, where possible, live projects are incorporated into the teaching and use is also made of guest speakers. The development of your professional marketing skills is also a priority.
You can also request a printed prospectus by filling in our web form, and have it delivered to your address.
24 Hour Prospectus Enquiry Telephone Line:
+44(0)870 901 5555
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