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School
The Business
School
Available at
Huddersfield
UCAS Code
N500 BA/Mark
Course Length
3 years full-time
4
years sandwich
You can also study on a part-time modular basis by daytime attendance.
Number of Places
40
Contact
Course
Secretary
Telephone: 01484 473165
Fax: 01484
472206
E-mail: business-studies@hud.ac.uk
Entry Requirements
Please see the general entry requirements page.
General minimum entry requirements:
Marketing is an essential part of successful management in today's dynamic and competitive global business environment and is critical to the long-term survival of any organization.
Marketing is about identifying and understanding your customers? needs, attracting interest in your product through creative communications and developing strategies to deliver maximum satisfaction to target markets.
This course will fully prepare you for a career in marketing. We develop an in-depth understanding of the strategic role of marketing by examining and applying key principles and concepts. In addition the course offers progressively more specialised study to allow you to pursue your career aspirations in areas such as marketing communications, events marketing, direct marketing, e-marketing, key account management and multi-channel marketing.
Increasing globalisation means that there are many more international opportunities available and the course will also allow you to study a language in the first and second years and gain an understanding of international marketing.
Year 1
Year 2
Core modules:
Option modules:
Year 3 Sandwich
Year 3 Full-time/Year 4 Sandwich
Core modules :
Option modules:
We use a combination of lectures, seminars, tutorials, assignments, exams and individual project work, with a strong focus on practical work.
Our varied assessment methods are focused upon the development of transferable skills which will provide immediate benefit in your future career.
The vast majority of our marketing graduates find jobs in a field of their choice within six months of graduating. Typical positions include: marketing executive, brand manager, assistant product manager, public relations executive, trainee store manager and events marketing executive.
Opting for a placement year can improve your graduate earning potential and vastly improve your chances of a better degree classification. Business School students who completed a placement year were three times more likely to achieve a 2:1 or 1st degree award than those students who didn't (TQEF Survey 2006).
Companies that have offered placement positions include Jaguar, Fujitsu, Panasonic, Microsoft, Debenhams, BMW, Caterpillar and Hewlett Packard.
Professional Body Accreditation
The degree offers some exemption from nationally recognised
professional awards offered by the Chartered Institute of
Marketing (CIM) and the Institute of
Direct Marketing
(IDM).
The Marketing Society (MSoc) is run by students for students and acts as a social network bringing together first, second and final years. Members attend events with external speakers including leading academics and business leaders. MSoc also makes donations to local charities such as the Laura Crane Trust through a variety of fundraising activities.
University Institution code: H60
(Leave blank for Huddersfield)
Barnsley: X
Oldham: Z
Visit our Applying page for further details...
Alternatively visit the UCAS site for their advice on applying for undergraduate courses.
Visit one of our Open Days to find out more about our courses...
You can also request a printed prospectus by filling in our web form, and have it delivered to your address.
24 Hour Prospectus Enquiry Telephone Line:
+44(0)870 901 5555
To find out more about our schools, visit their pages:
Education and Professional Development
To see a full list of departments and disciplines, please visit the Our Schools and Departments page or the University Campuses page for Barnsley and Oldham.