- Information about:
- Studying here
- Courses
- News and events
- Job vacancies
- Our Schools and Departments
- University Campuses
- Information for:
- Students
- Business
- Researchers
- Former students
- Staff
School
The Business School
Available at
Huddersfield
UCAS Code
N590 BA/AMktC
Course Length
3 years full-time
4 years sandwich
You can also study on a part-time modular basis by daytime attendance.
Number of Places
20
Contact
Course Secretary
Telephone: 01484 472206
Fax: 01484 473174
E-mail: management@hud.ac.uk
Entry Requirements
Please see the general entry requirements page.
Every day each of us is bombarded with a huge variety of promotional messages and it is becoming more and more difficult for brands to stand out in an increasingly crowded marketplace. This course focuses on the development of effective advertising and marketing communications which are key to achieving an organisation's marketing goals.
The course combines a solid marketing foundation with specialist study of advertising and its integration into the modern relationship-led interactive communications culture. It traces the expansion of new media and the challenges of contemporary communications management.
The course covers the key functional areas of advertising, public relations, sponsorship, direct and interactive marketing, sales promotion and personal selling. It also explores the use of the media including multimedia and the Internet.
Year 1
Year 2
Year 3 Sandwich
Year 3 Full-time/Year 4 Sandwich
Core modules:
Option modules:
We use a combination of lectures, seminars, tutorials, assignments, exams and individual project work, with a strong focus on practical work.
Our varied assessment methods are focused upon the development of transferable skills which will provide immediate benefit in your future career.
The vast majority of our marketing graduates find jobs in a field of their choice within six months of graduating. Typical first destination positions include - advertising account handler, public relations executive, direct marketing executive, assistant campaign manager, sponsorship and promotions assistant, marketing communications manager and events marketing executive.
Opting for a placement year can improve your graduate earning potential and vastly improve your chances of a better degree classification. Business School students who completed a placement year were three times more likely to achieve a 2:1 or 1st degree award than those students who didn't (TQEF Survey 2006).
Companies offering placements in a communications field include Poulter Partners Agency, Media Principles, Affinity Solutions, JDA Group, Wilson Harvey Agency, Morgan Kai Agency.
Professional Body Accreditation
The degree offers some exemption from nationally recognised professional awards offered by the Chartered Institute of Marketing (CIM) and the Institute of
Direct Marketing (IDM).
The Marketing Society (MSoc) is run by students for students and acts as a social network bringing together first, second and final years. Members attend events with external speakers including leading academics and business leaders. MSoc also makes donations to local charities such as the Laura Crane Trust through a variety of fundraising activities.
University Institution code: H60
Leave blank for Huddersfield
Barnsley: X
Oldham: Z
Visit our Applying page for further details...
Alternatively visit the UCAS site or e-mail qualsenquiries@ucas.ac.uk for their advice on applying for undergraduate courses.
Visit one of our Open Days to find out more about our courses...
You can also request a printed prospectus by filling in our web form, and have it delivered to your address.
24 Hour Prospectus Enquiry Telephone Line:
+44(0)870 901 5555
To find out more about our schools, visit their pages:
Education and Professional Development
To see a full list of departments and disciplines, please visit the Our Schools and Departments page or the University Campuses page for Barnsley and Oldham.