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School
Huddersfield University Business School (HUBS)
Available at
Huddersfield
UCAS Code
PN3M BA/AdMR
Course Length
3 years full-time
4 years sandwich
You can also study on a part-time modular basis by daytime attendance.
Number of Places
20
Contact
Course Secretary
Telephone: 01484 473165
Fax: 01484 473174
E-mail: management@hud.ac.uk
Entry Requirements
Please see the general entry requirements page.
220-280 points which must include -
Effective marketing communications are vital for every organisation operating in today�s highly competitive environment. The trend towards long-term transformational relationships with consumers and strategic partners means that media relations are fast becoming an integral part of a company's organisational strategy. The need to communicate with different stakeholders in diverse formats has developed a demand for
creative marketing communications specialists.
This course explores advertising and marketing communications, PR management and practice, journalism and media analysis within a creative environment. It provides students with a strong skill and knowledge base.
The final year progresses to a more strategic focus and provides the flexibility to follow more specialised modules according to your career aspirations.
Year 1
Core modules:
Option modules:
Year 2
Core modules:
Option modules:
Year 3
Year 3 Full-time/Year 4 Sandwich
Option modules:
We use a combination of lectures, seminars, tutorials, assignments, exams and individual project work, with a strong focus on practical work.
Our varied assessment methods are focused upon the development of transferable skills which will provide immediate benefit in your future career.
The vast majority of our marketing graduates find jobs in a field of their choice within six months of graduating. The course can lead to a career in a variety of marketing communications and PR positions including PR manager, corporate communications executive, media planner and buyer, campaign manager and account executive.
Choosing a work placement offers you the opportunity to develop skills and experience that will be of value to potential employers, giving you a head start in your graduate career and the potential to achieve a higher starting salary.
Opting for a placement year can improve your graduate earning potential and vastly improve your chances of a better degree classification. Business School students who completed a placement year were three times more likely to achieve a 2:1 or 1st degree award than those students who didn't (TQEF Survey 2006).
Professional Body Accreditation
The degree offers some exemption from nationally recognised professional awards offered by the Chartered Institute of Marketing (CIM) and the Institute of
Direct Marketing (IDM).
The Marketing Society (MSoc) is run by students for students and acts as a social network bringing together first, second and final years. Members attend events with external speakers including leading academics and business leaders. MSoc also makes donations to local charities such as the Laura Crane Trust through a variety of fundraising activities.
University Institution code: H60
(Leave blank for Huddersfield)
Barnsley: X
Oldham: Z
Visit our Applying page for further details...
Alternatively visit the UCAS site for their advice on applying for undergraduate courses.
Visit one of our Open Days to find out more about our courses...
You can also request a printed prospectus by filling in our web form, and have it delivered to your address.
24 Hour Prospectus Enquiry Telephone Line:
+44(0)870 901 5555
To find out more about our schools, visit their pages:
Education and Professional Development
To see a full list of departments and disciplines, please visit the Our Schools and Departments page or the University Campuses page for Barnsley and Oldham.